Partnering with Barkley to refresh At Home’s consumer-facing tagline and Loyalty Program stands as one of our favorite projects. We had a blast giving personalty to emails and icons while having fun with all things decor.
Like At Home says, there’s always room for more “wow” – and this project delivered.
Client: At Home Superstores
Agency: Barkley
Category: Concepting, Copywriting, Branding
Sunlighten is a luxury infrared sauna brand helping people build stronger wellness rituals through light, heat and science.
My work spanned email, landing pages, social and brand messaging, including the launch and rebrand of PulseIQ™, Sunlighten’s infrared intelligence platform. Across every touchpoint, the goal was to make the science feel simple, the benefits feel personal and the brand feel as elevated as the product.
We tied on a bib and dipped into revamping the voice and vibe of Club Applebee’s, Applebee’s Grill + Bar loyalty program. We launched the new personality with multiple email series and built evergreen template components to create consistency across its global franchises.
We infused the brand voice and values of trust, community, value, attentiveness, and eatin’ good in the neighborhood. If you read the fine print, even the legalese has flavor.
Client: Applebee’s Grill + Bar
Agency: Barkley
Category: Concepting, Copywriting, Creative Direction
HARIBO, the original inventor of the gummi bear, launched Chewy Games—the world’s first gummi gaming studio—to engage Gen Z through playful, candy-inspired experiences. From interactive AR filters to quizzes and puzzles, we turned social feeds into a HARIBO arcade, encouraging fans to microplay with their gummies and drive social engagement on priority channels.
Client: HARIBO
Agency: Barkley
Category: Concepting, CPG Copywriting, Branding
As a new brand with a bold concept in a niche market, Fully Charged needed a voice and personality that immediately gained trust and drove awareness.
We had a blast with the branding project and a digital campaign that specifically targeted homeowners, injecting playfulness and irreverence wherever we could.
Client: Fully Charged
Category: Concepting, Copywriting, Creative Direction, Branding
The American Bible Society’s Armed Services Ministry needed a vibrant website for Hero Squad, a program supporting military families—extending faith, fun, and community to kids facing unique challenges.
We helped craft a strategic plan for the site and conversational, family‑friendly, emotionally-compelling copy tailored to families, chaplains and donors. By creating an engaging and interactive experience, we aimed to keep user interest and conversion rates high.
The result: a launched site that exceeded enrollment goals and now has a waiting list.
Client: American Bible Society
Agency: Fervor
Category: Concept, Copywriting, Scriptwriting, SEO, UX
We love mamas. We love helping mamas feel their best even more. duoFIT is a brand built for mamas by mamas, and we are thankful Novella Brandhouse trusted us to help duoFIT tell its story.
Client: duoFIT
Agency: Novella Brandhouse
Categories: Copywriting
Mercury Fiber delivers high-speed internet to rural communities. They relied on us to create and deliver two relatable, consistent and memorable campaigns across six states.
Radio ads aired on 21 stations and Spotify.
Television spots aired on 7 stations and OTT campaigns.
In total, our campaigns were seen or heard over 37 million times.
Client: Mercury Fiber
Category: Concepting, Copywriting, Creative Direction, Script Writing, Video Production
KC Steak Co craves juicy headlines and tasty body copy for their digital campaigns and direct mailers. We continue to serve up language and imagery that invites togetherness and celebration over a mouthwatering meal.
Client: KC Steak Co.
Design: Shreve Design
Category: Copywriting, Creative Direction, Campaigns
Just in time for ski season, Camelback needed a fresh radio and digital campaign to lure families off the couch and into the beautiful Poconos mountains. Check out the work, then book yourself a snowy vacay.
Client: Camelback Lodge
Agency: Native Digital
Category: Concept, Copywriting, Scriptwriting
Armed Services Ministry needed an engaging and interactive experience tailored to the spouses of Military service members.
Based on the Journey of a Military Wife book series, we created an online resource that offers women an opportunity to share common experiences and equip their hearts with valuable biblical truths. We developed study summaries, integrated video guides, and created an approachable online community for Military spouses.
Client: Armed Services Ministry
Agency: Fervor
Category: Concept, Copywriting, Scriptwriting
C2FO is one of the fastest-growing FinTech firms in the nation. As the first and largest working capital market in the world, they are disruptors in every sense of the word – and needed visuals and messaging to match. With big banks as their main competition and newcomers popping onto the scene, C2FO craved sales enablement collateral that left an impression on a very specific audience.
I honed in on a voice that is bold and confident while cheeky and approachable – a far cry from the other personalities in their space, and a fun challenge.
We worked closely with C2FO to first establish audiences and messaging, and provided strategic recommendations and directives for the sales brochure, collateral, and landing page.
Client: C2FO
Agency: Native Digital
Category: Copywriting, Strategy
US Engineering wanted to stand above the crowd to new recruits and potential clients. We reimagined the site from design to voice, breathing in life and personality. The results are pretty dang fun … and suddenly I want to apply to be an engineer! Just kidding … I’d be a terrible engineer.
Client: US Engineering
Agency: Native Digital
Category: Copywriting, SEO
Web Development: Propaganda 3
With the grit, vibrancy and passionate voices of San Jose locals, we spoke up about why businesses and talent should move to San Jose. In short, we helped ignite local and global business to make their mark in San Jose.
Client: San Jose OED
Agency: Native Digital
Category: Copywriting
Kansas City is built on the double shift. And when they finish, they gather. This is that story.
Social media and digital campaign.
Client: Double Shift Brewing Company
Agency: Nufolk
Category: Creative Direction, Copywriting
To continue creating, thriving and inspiring, Kansas City musicians need outreach, support and education. This is their song.
Client/Agency: AAFKC Virtual Agency
Category: Creative Direction, Copywriting, Directing
Health care is moving fast. Cerner reminds caregivers, IT developers, innovators, and administrators why they got into the field of saving lives in the first place. Cerner relights the fire within to ignite the future of health and care.
Client: Cerner
Category: Strategy, Concept, Creative Direction, Copywriting, Directing
